Grow with Google x USO: Supporting Veterans and their Families

There’s nothing more rewarding than working on a project that positively affect people’s lives, especially when we have a very personal connection to the stories we’re able to tell. With several of our team members having close ties to the US military, the opportunity to support Google’s multifaceted campaign to help service members and their families was a perfect blend of impact and personal passion.

We are honored to support Grow with Google and the USO in their mission to help service members and their families, not just because it’s our personal passion, but because it is truly a worthy cause.

First, we created an animated video that introduced Google’s military job search tool and explained its various capabilities. The 30, 60, and 90 second versions of the animation were shown across multiple platforms, including YouTube, across social channels, as well as being run as nationally televised commercials. The video was also used for banner ads on heavily trafficked websites like CBS Sports.

To further amplify the campaign, both videos were aired during an episode of Good Morning America and during the 2018 Country Music Awards.

We are proud of the fact that every piece of the campaign was informed by veterans themselves - from the group of veterans at Google (VetNet) who helped us craft the language for the animation, to the veteran whose voiceover guides you through the animation, to the service members who appear in the USO video, as both counselors and clients. We met extraordinary members of the military community throughout the project and we’re humbled by the fact that they entrusted us with their stories.

We are honored to support Grow with Google and the USO in their mission to help service members and their families, not just because it’s our personal passion, but because it is truly a worthy cause.