Xpedition has officially created our first dedicated London presence by hiring a team of UK-based employees. Here’s why we decided to grow our agency internationally.
Build a more diverse team
At Xpedition, we know we are only as good as our people. We’re committed to growing the diversity of people and perspectives on our team so we can ensure our work is as inclusive and representative as possible. When we met with the UK-based team, we knew instantly that they were Xplorers: Each person was caring, collaborative, and committed to creating great content.
Other agencies balked at the thought of bringing on new employees without firm client contracts in place, but we knew that work would follow great people. Most agencies only grow through new client work, but we’re growing because this is the right team, the right people, and the right fit for Xpedition. We believe in this team and are excited to see how their expertise can help us expand our client offerings and create world-changing work.
Reach new markets
From Brazil to France, Xpedition has worked on several international projects across Europe, South America, Asia, and Africa. Since many of our clients do business in London, it made sense to have a dedicated team there. Our COO Niki had previously worked with Allan Cobb (former managing director of Deutsch LA’s London office), and after talking with him we quickly realized our teams had complementary work and values.
Allan’s team has an impressive track record working with brands like McDonald’s, Taco Bell, and Mastercard. (They even made TikTok videos for TikTok!) We knew their vast experience, leadership, and forward-thinking would be the perfect pairing.
Prepare for the future
As we look to the future, we’re excited for the new London-based team to help us grow, scale, and produce great content, campaigns, and events worldwide. Their integrated experience across content, social, experiential, and advertising will be a great asset to Xpedition’s existing teams. We’re excited to see what we’ll be able to accomplish together!