From Green Beret to the starting lineup, the story of Nate Boyer is so extraordinary that it’s almost unbelievable. Growing up as a kid with no self esteem and no hopes for his future, Nate decided to join the military to do something special with his life. Quickly rising through the ranks, Nate became an elite member of the United States Army, Green Berets. After five tours of duty in both Iraq and Afghanistan, it was time for Nate to take the next step in his life. So, at 28 years old, Nate made the decision to enroll in the University of Texas, with the goal of playing football for the storied University of Texas Longhorns. The only problem; Nate had never played a day of football in his life.
Google Marketing Live is Google’s keynote marketing conference. Attendees come from around the world to learn about Google’s latest ads, analytics, and platforms announcements. Our team contributed to the development and execution of multiple points of the event, including keynote addresses, panels, and cocktail receptions.
Writer and food anthropologist Vicky Bennison has always loved learning about the origins of different cuisines, specifically observing how food brings people together. While spending time in Italy, she was inspired by the Italian grandmothers (or “nonnas”) who pride themselves in passing along recipes to future generations. Vicky started Pasta Grannies, a YouTube channel that documents the stories of these Grannies as a way to preserve the rich traditions of Italian cooking. Five years later, Vicky’s Pasta Grannies Channel boasts 429k subscribers. We traveled to Naples and Ischia, a small island off the coast of Italy, to meet Vicky and some of her Grannies, as well as to try some delicious, authentic Italian food.
Highway Inn is an Oahu-based restaurant founded by Hawaii-born Japanese-American Seiichi Toguchi. After learning to cook in an internment camp during World War II, Seiichi founded Highway Inn to share the tradition of Hawaiian cooking. Seiichi passed the restaurant down to his son Bobby Toguchi, who has since passed it to his daughter, Monica Toguchi Ryan. When her grandfather started the restaurant, he relied on word of mouth to connect with customers. Now, Monica uses Google Ads and their Business Profile on Google to reach new customers, helping them to grow from one location to three across Oahu.
In honor of International Women’s Day, we created a sizzle that celebrates the incredible achievements of female business leaders around the world. Whether they’re turning childhood dreams into thriving businesses, designing innovative products, or creating jobs for disadvantaged populations, these women are making a positive impact through entrepreneurship.
This video was created for the launch of the new veteran’s job search tool on Google. Created with the insight of veterans and featuring the voice talents of a veteran Google employee, the video was eventually turned into a televised commercial. Combined, the various versions of the video currently sit at more than 9 million views on YouTube.
In September 2017, Hurricane Maria became the worst storm to hit Puerto Rico in over 80 years, destroying a third of the homes on the island, causing the largest blackout in U.S. history, and creating over $90 billion in damages. Small businesses were severely impacted. Because Puerto Rico’s local communities are powered by small businesses, helping them recover is critical to the island’s economic and social recovery. We produced this piece to support Google’s fundraising efforts for Hurricane Maria relief.
Mark and John Cronin started a company with a unique mission: spreading happiness through socks. John has Down syndrome and John’s father, Mark, was inspired to go into business with his son to empower him to have a high-quality job and subsequently, to create high-quality jobs for others with different abilities. With the help of AdWords, they turned their seasonal business into one that operates year-round and has customers in 44 countries.
Planned a series of Google hosted events at the Waldorf Astoria Las Vegas during CES 2019, including the Inside Innovation @ Google Panel, the Post-Presentation Reception, and a Cocktail Hour + Executive Dinner.
Umbrella tells the story of four transgender individuals across America who are fighting for rights and representation in a challenging and changing world. Through the interwoven stories of a leader in trans rights in Washington DC, the owner of a Philadelphia tattoo shop, an Army dad in rural Arkansas, and the creator of the transgender flag, Umbrella explores the lives of four transgender trailblazers bound by their passion to create change.